The idea for the whole campaign was to bring closer the wine makers with consumers. To show that this wine is not anonymous. It's made by real people who you can meet just like that on a street. They are your neighbours, friends, hard working farmers who put all their hearts and souls in cultivating Luxembourgish wine.
I was responsible for the whole visual appearance. From choosing bottles, prototyping, designing front and back labels, drawing portraits to creating secondary packaging.
Photos: Weronika Chmielewska
